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Assorted Food Plates

Work with Smitha

Need help consulting on a restaurant venture? Visiting India and need some expertise on a creative project, or want to commission Smitha for an editorial piece? There are many ways to work together.

Writing

Smitha's work delves into food trends, businesses, and the fascinating connection between what we eat, culture, identity, and history. Her words and work have appeared in Condé Nast Traveler, Bon Appétit, Eater, Vogue, GQ, CNN Travel, National Geographic Traveller UK, Tatler Asia, Forbes, Mint Lounge, NDTV, Bloomberg TV and more. Smitha writes a monthly column for Mint Lounge called Word of Mouth that focuses on dining out and dining well. Browse through her portfolio.

 

Previously, as Culinary Editor at Condé Nast Traveller, she shaped the publication's food content across print, digital, and social platforms, setting the bar high for the depth and range of food journalism in India.

Media Inquires

Engage with Smitha for public speaking, panel discussions, story quotes, on-camera hosting opportunities and more.

CONTENT STRATEGY & CONSULTING

Smitha develops creative strategy and content for brands, encompassing copywriting, on-camera hosting, newsletters, social media, panel moderation, and more. Past clients include Foodstories, Yauatcha, Pistola Agavepura, Brand USA, Singapore Tourism, Kulfi Collective, Food Matters and others.

 

The Food & Beverage industry in India is rich in flavor and nuance.  Some ways she can assist:

 

​Digital Strategy & Marketing

 

Brand Positioning & Identity Development


Restaurant Conceptualisation

 

Brand Refresh

Various

Want to work with me but in another capacity not listed here?  Feel free to reach out!

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smitha@smithamenon.co

© 2025 by Smitha Menon 

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